Magpie was engaged to work with Love Rimurimu to plan and deliver the communications strategy and marketing for Aotearoa's first ever seaweed festival in Te Whanganui-a-Tara, Wellington. Magpie worked in partnership with the very talented Graphic Designer Renee Feith to deliver multi-media promotional content for the festival.
For such a tiny festival, Seaweed Fest gained extensive media coverage from local government newsletters and pānui, to Radio New Zealand articles and a feature in Kia Ora - Air New Zealand's in-flight magazine. The TVNZ Breakfast crew also covered the festival, along with local radio station Radio Active with Don Lechito, which you can listen to here.
Image credit: Kristine Zipfel
RNZ story coverage
Kia Ora magazine
Wellington Airport, Feb-March 2025
