Magpie was engaged to work with Love Rimurimu to plan and deliver the communications strategy and marketing for Aotearoa's first ever seaweed festival in Te Whanganui-a-Tara, Wellington. Magpie worked in partnership with the very talented Graphic Designer Renee Feith to deliver multi-media promotional content for the festival.
For such a tiny festival, Seaweed Fest gained extensive media coverage from local government newsletters and panui, to Radio New Zealand articles and a feature in Kia Ora - Air New Zealand's in-flight magazine. The TVNZ Breakfast crew also covered the story, along with local radio station Radio Active with Don Lechito, which you can listen to here.
RNZ story coverage
Kia Ora magazine
